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  • CreditsCredits Commercials TV Artists Blindside The Broken Lyre Leah Renee Miranda Lambert Rachel P Shayna Zaid and the Catch
  • BioAs a composer, songwriter and music producer Joel has a wealth of experience in the field of music ranging from band leader to studio owner and now in-house composer at one of the industry’s top music houses: The Lodge. Originally from Niagara Falls, Canada, Joel grew up studying classical guitar and performing in a wide variety of ensembles. His passion for music led him to study at Boston’s prestigious Berklee College of Music in 2001, graduating with a BA in Music in 2004. While at Berklee he honed his skills as a writer and arranger and began producing demos for himself and his collaborators. He quickly learned the skills needed to launch a career in music which began with a staff producer / engineer position at Sanctum Sound studios in Boston. After spending some time learning the ropes of music production at Sanctum, Joel relocated to New York City in the Fall of 2004 and launched Deasel Music, a production company and recording studio. After several years of recording a variety of studio clients, he began licensing the catalog he had built for TV and commercial placements. By 2008, Joel’s interest in music for advertising had peaked, as he got more involved in the rapidly evolving and fast-paced industry. He quickly landed spots for McDonalds, Cotton (a campaign featuring country star Miranda Lambert) and many others including ATT, Converse, Discover Card, Ford, Lexus, Toshiba and more. Awards: Nominated for AICP Award – Musical Arrangement 2010 for Cotton’s ‘Fabric of our Lives’ Spot with Miranda Lambert for The Lodge NYC 1st Place in the 2008 International Songwriting Competition (Performance category) 2nd place in the 2004 John Lennon Songwriting Competition
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  • Videos
  • Durex Campaign (1 of 2 spots)
    Durex Campaign (1 of 2 spots)
    Videos

    Composed by J. Dean for Butter Music + Sound

  • Hershey’s “Kind Kisses”
    Hershey’s “Kind Kisses”
    Videos

    Composed by J. Dean for The Lodge, performed by the Prague Symphony Orchestra

  • Crown Royal “Old Maple”
    Crown Royal “Old Maple”
    Reel, Videos

    Music by J. Dean for Butter Music & Sound

  • Chrysler Streetlights
    Chrysler Streetlights
    Videos

    Music by J. Dean and K. Dawkins for The Lodge

  • Invisible Sign ft Jessica Alba
    Invisible Sign ft Jessica Alba
    Videos

    “Big Picture” and “In Front of Me” (first and last songs in trailer). Co-written and produced by. J. Dean.

  • Discover Card “Peggy”
    Discover Card “Peggy”
    Videos

    Musical sting composed by J. Dean for The Lodge

  • Cotton “Fabric of our Lives”
    Cotton “Fabric of our Lives”
    Videos

    ft. Miranda Lambert. Music arrangement and co-written by J. Dean for The Lodge

  • Ford Edge Campaign
    Ford Edge Campaign
    Videos

    ft. Shayna Zaid & The Catch. Music co-written and produced by J. Dean

  • Time Warner Cable
    Time Warner Cable
    Videos

    Music by J. Dean

  • CenturyLink “Monday”
    CenturyLink “Monday”
    Reel, Videos

    Composed by J. Dean for Butter Music + Sound

  • Katie Holmes for HStern Jewelers
    Katie Holmes for HStern Jewelers
    Videos

    Music written by J. Dean for The Diner

  • Lexus Darkcasting Web Series
    Lexus Darkcasting Web Series
    Videos

    ft. The Broken Lyre. Music produced by J. Dean

  • Toshiba Laptops
    Toshiba Laptops
    Videos

    Music composed by J. Dean for The Diner

  • FREE CREDIT SCORE.COM BAND SEARCH
    FREE CREDIT SCORE.COM BAND SEARCH
    Videos

    Orchestral music composed by J. Dean for The Lodge

  • ATT UVERSE BUNDLES
    ATT UVERSE BUNDLES
    Videos

    Music by J. Dean for The Lodge

  • WALMART RECRUITMENT VIDEO
    WALMART RECRUITMENT VIDEO
    Videos

    Music by J. Dean for The Lodge

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